How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior
Year of publication: |
2013
|
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Authors: | Herzenstein, Michal ; Misra, Sanjog ; Posavac, Steven S. |
Publisher: |
[S.l.] : SSRN |
Subject: | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Ärzte | Physicians | Werbewirkung | Advertising effects | Werbung | Advertising |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Letters, Vol. 15, No. 4, pp. 201-212, 2004 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2004 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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