How consumers' attitudes toward brands are shaped
Year of publication: |
2020
|
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Authors: | Brick, Danielle J. ; Fournier, Susan |
Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 227-242
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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