How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Year of publication: |
March 2018
|
---|---|
Authors: | Chan, Terri H. ; Chen, Rocky Peng ; Tse, Caleb H. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 1, p. 90-110
|
Subject: | China | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Online-Handel | Online retailing | Wahrnehmung | Perception |
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