How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Terri H. Chan, Rocky Peng Chen, Caleb H. Tse
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Chan, Terri H. ; Chen, Rocky Peng ; Tse, Caleb H. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 1, p. 90-110
|
| Subject: | China | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875523