How consumers process complex information related to food biotechnology : the case of citrus greening
Taylor K. Ruth, Joy N. Rumble, Alexa J. Lamm, and Jason D. Ellis
| Year of publication: |
2020
|
|---|---|
| Authors: | Ruth, Taylor K. ; Rumble, Joy N. ; Lamm, Alexa J. ; Ellis, Jason D. |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 2, p. 103-122
|
| Subject: | biotechnology | citrus | elaboration likelihood model | information processing | Social judgment theory | Konsumentenverhalten | Consumer behaviour | Biotechnologie | Biotechnology | Zitrusfrucht | Citrus fruit | Welt | World |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1736227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243995