How consumers value transactions that entail using windfall money to offset missed price discounts
Subimal Chatterjee; Napatsorn Jiraporn; Timothy B. Heath; Magdoleen Ierlan; Glenn A. Pitman
| Year of publication: |
2014
|
|---|---|
| Authors: | Chatterjee, Subimal ; Jiraporn, Napatsorn ; Heath, Timothy B. ; Ierlan, Magdoleen ; Pitman, Glenn A. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 5/6, p. 1113-1132
|
| Subject: | Judgment anomalies | Opportunity loss | Transaction utility | Windfall gains | Marktlagengewinn | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Transaktionskosten | Transaction costs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388094