How contagious is your viral marketing campaign? : a mathematics model for assessing campaign performance
Year of publication: |
2014
|
---|---|
Authors: | Ewing, Michael ; Stewart, David B. ; Mather, Dineli R. ; Newton, Joshua D. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 2, p. 205-216
|
Subject: | Virales Marketing | Viral marketing | Ansteckungseffekt | Contagion effect | Mathematische Optimierung | Mathematical programming |
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