How contracts and enforcement explain transaction outcomes
Year of publication: |
2013
|
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Authors: | Mooi, Erik A. ; Gilliland, David I. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 4, p. 395-405
|
Subject: | Enforcement | Contracts | Business marketing | Governance | Rechtsdurchsetzung | Law enforcement | Vertrag | Contract | Vertragstheorie | Contract theory | Transaktionskosten | Transaction costs | Vertragsrecht | Contract law |
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