How corporate reputation, quality, and value influence online loyalty
Year of publication: |
2010
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Authors: | Caruana, Albert ; Ewing, Michael |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 1103-1110
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Subject: | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Dienstleistungsqualität | Service quality |
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