How costs and heterogeneous consumer price sensitivity interact with add-on pricing
Year of publication: |
December 2015
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Authors: | Geng, Xianjun ; Shulman, Jeffrey D. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 24.2015, 12, p. 1870-1882
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Subject: | OM-economics interface | add-on pricing | competitive price discrimination | Preisdifferenzierung | Price discrimination | Theorie | Theory | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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