How cultural beliefs and the response to fear appeals shape consumer's purchasing behavior toward sustainable products
Year of publication: |
[2017]
|
---|---|
Authors: | Rodríguez-Priego, Nuria ; Montoro-Ríos, Francisco J. |
Published in: |
Sustainability in innovation and entrepreneurship : policies and practices for a world with finite resources. - Cham : Springer, ISBN 3-319-57317-9. - 2017, p. 47-62
|
Subject: | cultural cognition | Kaufentscheidung | Purchase decision | Öko-Produkt | Sustainable product |
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