How cultural differences in uncertainty avoidance affect product perceptions
Year of publication: |
2007
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Authors: | Lee, Julie Anne ; Garbarino, Ellen ; Lerman, Dawn |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 3, p. 330-349
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Saved in:
Saved in favorites
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