How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China
Year of publication: |
October-December 2018
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Authors: | Han, Min Chung ; Kim, Youjeong |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 5, p. 326-335
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Subject: | Collectivism | Facebook | social media commerce | uncertainty avoidance | Weibo | Social Web | Social web | USA | United States | China | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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