How customer and product orientations shape political brands
Year of publication: |
2016
|
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Authors: | Bigi, Alessandro ; Treen, Emily ; Bal, Anjali |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 4, p. 365-372
|
Subject: | Market orientation | Marketing strategy | Customer orientation | Political branding | Political positioning | Political strategy | Product orientation | Strategic orientation framework | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Strategisches Management | Strategic management |
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