How do brand portfolio strategies affect firm value?
Liwu Hsu, Susan Fournier, and Shuba Srinivasan
| Year of publication: |
2011
|
|---|---|
| Authors: | Hsu, Liwu ; Fournier, Susan ; Srinivasan, Shuba |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2011, 3, p. 95-155
|
| Subject: | Markenführung | Brand management | Geschäftswert | Goodwill | Shareholder Value | Shareholder value | Empirische Methode | Empirical method | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531736