How do business model tools facilitate business model exploration? : evidence from action research
Year of publication: |
2020
|
---|---|
Authors: | Athanasopoulou, Alexia ; Reuver, Mark de |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 3, p. 495-508
|
Subject: | Business model exploration | Business model tooling | Action research | Business model innovation | Geschäftsmodell | Business model | Aktionsforschung | Innovation |
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