How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Year of publication: |
September 2015
|
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Authors: | Cheong, Hyukjun ; Park, Jin Seong |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 3, p. 135-146
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Subject: | secondary data | social media | traditional media | user-generated content | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kommunikationsmedien | Communication media | Mediensektor | Media industries | Informationsverbreitung | Information dissemination | Mediennutzung | Media usage | Internet | Web 2.0-Technologien | Web 2.0 technologies |
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