How do customers digest pictorial ads from a psychological perspective?
Tareq N. Hashem
| Year of publication: |
2016
|
|---|---|
| Authors: | Hashem, Tareq N. |
| Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 10.2016, 4, p. 43-54
|
| Subject: | Non-Verbal Ads | Communication | Marketing | Pictorial | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645439