How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Hong Zhang, Weina Wang, Sumeet Gupta
| Year of publication: |
2023
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| Authors: | Zhang, Hong ; Wang, Weina ; Gupta, Sumeet |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 112.2023, p. 128-144
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| Subject: | Full-scene smart service | Business model | Value proposition | Value co-creation | Value capture | Betriebliche Wertschöpfung | Value creation | Geschäftsmodell | Kundenwert | Customer value | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.05.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334314