How do heterogeneous institutional investors influence corporate advertising decisions?
Sanggyu Kang, Chune Young Chung, Wonseok Choi
| Year of publication: |
2022
|
|---|---|
| Authors: | Kang, Sanggyu ; Chung, Chune Young ; Choi, Wonseok |
| Published in: |
Research in international business and finance. - Amsterdam [u.a.] : Elsevier, ISSN 0275-5319, ZDB-ID 424514-3. - Vol. 62.2022, p. 1-9
|
| Subject: | Advertising spending | Institutional investors | Investor heterogeneity | Korean market | Institutioneller Investor | Institutional investor | Werbung | Advertising | Südkorea | South Korea | Anlageverhalten | Behavioural finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ribaf.2022.101698 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014247249