How do initial signals of quality influence the diffusion of new medical products? : the case of new cancer drug treatments
Year of publication: |
2012
|
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Authors: | Conti, Rena M. ; Bernstein, Arielle ; Meltzer, David |
Published in: |
The economics of medical technology. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-128-1. - 2012, p. 123-148
|
Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Produktqualität | Product quality | Arzneimittel | Pharmaceuticals | Krebskrankheit | Cancer | USA | United States |
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