How do MNCs conduct business diplomacy? : exploratory study on business diplomacy instruments
Year of publication: |
2017
|
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Authors: | Knobel, Jolanda ; Ruël, Huub |
Published in: |
International journal of diplomacy and economy. - Olney : Inderscience, ISSN 2049-0887, ZDB-ID 2727590-5. - Vol. 3.2017, 3, p. 243-263
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Subject: | business diplomacy | corporate diplomacy | corporate political activities | corporate political strategy | CPS | subsidaries | license to operate | legitimacy | MNCs | MNEs | NGOs | stakeholder theory | communication | Multinationales Unternehmen | Transnational corporation | Stakeholder | Diplomatie | Diplomacy | Corporate Social Responsibility | Corporate social responsibility | Interessenpolitik | Lobbying | Unternehmen | Enterprise | Nichtregierungsorganisation | Non-governmental organization | Unternehmensethik | Business ethics |
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