How do nutritional warning labels affect prices?
Year of publication: |
2023
|
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Authors: | Pachali, Max J. ; Kotschedoff, Marco J. W. ; Lin, Arjen van ; Bronnenberg, Bart J. ; Herpen, Erica van |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 1, p. 92-109
|
Subject: | equilibrium price adjustments | market segmentation | product differentiation | warning labels | Warenkennzeichnung | Product labelling | Produktdifferenzierung | Product differentiation | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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