How do offline and online environments matter in the relational marketing approach?
Year of publication: |
2017
|
---|---|
Authors: | Gómez, Mar ; González-Díaz, Belén ; Martín-Consuegra, David ; Molina, Arturo |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 30.2017, 1,1, p. 368-380
|
Subject: | Relational marketing | online | offline | service business | MANOVA | Marketingmanagement | Marketing management | USA | United States | Online-Marketing | Internet marketing |
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