How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba
| Year of publication: |
2018
|
|---|---|
| Authors: | Zhang, Dennis J. ; Dai, Hengchen ; Dong, Lingxiu ; Qi, Fangfang ; Zhang, Nannan ; Liu, Xiaofei ; Liu, Zhongyi ; Yang, Jiang |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1059-1478, ZDB-ID 2151364-8. - Vol. 27.2018, 12 (06.12.), p. 2343-2345
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.12964 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012096212