How do price range shoppers differ from reference price point shoppers?
Year of publication: |
2009
|
---|---|
Authors: | Moon, Sangkil ; Voss, Glenn B. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 1, p. 31-38
|
Subject: | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Konsumentenverhalten | Consumer behaviour |
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