How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Year of publication: |
2019
|
---|---|
Authors: | Lee, Yoon-Joo ; Kim, Sora |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 3, p. 307-327
|
Subject: | Advertising | corporate social responsibility | ethnic consumers | model race | Corporate Social Responsibility | Corporate social responsibility | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Ethnische Diskriminierung | Ethnic discrimination | Werbung | Schwarze Menschen | Black people | Werbewirkung | Advertising effects | Rasse | Race | Vergleich | Comparison | Ethnische Beziehungen | Ethnic relations |
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