How do retailers price beer during periods of peak demand? : evidence from game weeks of the German Bundesliga
Janine Empen and Stephen F. Hamilton
| Year of publication: |
January 2015
|
|---|---|
| Authors: | Empen, Janine ; Hamilton, Stephen F. |
| Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 81.2015, 3, p. 679-696
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| Subject: | Bier | Beer | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Sponsoring | Sponsorship | Fußball | Football | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4284/0038-4038-2013.197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011622804