How do SMEs bond to their retailers through value creation?
Martti Lindman
| Year of publication: |
2013
|
|---|---|
| Authors: | Lindman, Martti |
| Published in: |
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship. - Regina, ISSN 0827-6331, ZDB-ID 2103481-3. - Vol. 26.2013, 5, p. 537-552
|
| Subject: | customer value | supplier differentiation | SME competitiveness | Beziehungsmarketing | Relationship marketing | KMU | SME | Einzelhandel | Retail trade | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in franz. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381108