How do social commerce-IT capabilities influence firm performance? : theory and empirical evidence
Year of publication: |
2019
|
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Authors: | Braojos, Jessica ; Benitez, Jose ; Lloréns-Montes, Francisco Javier |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 2, p. 155-171
|
Subject: | Social commerce-IT capabilities | Online customer engagement | Firm performance | Business value of IT | Unternehmenserfolg | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view |
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