How do storefront windows displays influence entering decisions of clothing stores?
Hyunjoo Oh; Jenny Petrie
| Year of publication: |
2012
|
|---|---|
| Authors: | Oh, Hyunjoo ; Petrie, Jenny ; Rudolph, Thomas |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 1, p. 27-35
|
| Subject: | Ladengestaltung | Store design | Ästhetik | Aesthetics | Werbewirkung | Advertising effects | Kaufmotiv | Consumer motivation | Textilhandel | Textile distribution | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507909