How do strategic alliance formations create shareholder value? : an application of the event study methodology in the B2B context
Year of publication: |
2024
|
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Authors: | Koval, Mariia ; Zaefarian, Ghasem ; Iurkov, Viacheslav |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 79-91
|
Subject: | Event study methodology | Shareholder value | Strategic alliance formation | Strategische Allianz | Strategic alliance | Shareholder Value | Ereignisstudie | Event study | Börsenkurs | Share price | Ankündigungseffekt | Announcement effect |
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