How do the success factors driving repurchase intent differ between male and female customers?
Year of publication: |
2014
|
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Authors: | Frank, Björn ; Enkawa, Takao ; Schvaneveldt, Shane J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 2, p. 171-185
|
Subject: | Repurchase intent | Customer loyalty | Gender | Sex | Gender egalitarianism | Public brand image | Geschlecht | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Erfolgsfaktor | Success factor | Markenführung | Brand management | Gleichberechtigung | Gender equality |
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