How do we keep them coming back? : a look at individual factors impacting attendee satisfaction and intention to return to festivals
Year of publication: |
2017
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Authors: | Pope, Jennifer Angela ; Isely, Paul ; Agbetunsin, Busuyi |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 8.2017, 2, p. 102-120
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Subject: | Experience | Satisfaction | Logistic regression | Festivals | Intention to return | Non-profits | Großveranstaltung | Big event | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Arbeitszufriedenheit | Job satisfaction |
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