How do we talk about market creation? : towards a language of opportunity enactment
Year of publication: |
2007
|
---|---|
Authors: | Blenker, Per ; Philipsen, Kristian ; Damgaard, Torben |
Published in: |
The entrepreneurship - innovation - marketing interface : 2nd symposium, Karlsruhe. - Künzelsau : Swiridoff, ISBN 3-89929-120-4. - 2007, p. 87-105
|
Subject: | Druckindustrie | Printing industry | Innovation | Marketingmanagement | Marketing management | Empirische Methode | Empirical method | Dänemark | Denmark |
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