How does advertising depend on competition? : evidence from U.S. brewing
Year of publication: |
November 2018
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Authors: | Chandra, Ambarish ; Weinberg, Matthew |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 11, p. 5132-5148
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Subject: | advertising | competition | market structure | mergers | USA | United States | Werbung | Advertising | Fusion | Merger | Unternehmenskonzentration | Market concentration | Marktstruktur | Market structure | Brauerei | Brewery | Wettbewerb | Competition |
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