How does awareness evolve when advertising stops? The role of memory
Year of publication: |
2011
|
---|---|
Authors: | Aravindakshan, Ashwin ; Naik, Prasad |
Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 3, p. 315-326
|
Publisher: |
Springer |
Subject: | Cessation of advertising | Consumer memory | Ad memorability | Delay differential equation | Kalman filter estimation |
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