How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Roland Helm; Sebastian Landschulze
| Year of publication: |
2012
|
|---|---|
| Authors: | Helm, Roland ; Landschulze, Sebastian |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 7.2013, 1, p. 29-59
|
| Subject: | Konsumgütermarketing | Consumer goods marketing | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009687311