How does credibility matter? : proposing and validating a framework for the credibility of live streamers in the gaming industry
Raquel Soares, Juan Liu, Tingting (Christina) Zhang, Can Lu and Yunying (Susan) Zhong
| Year of publication: |
2024
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|---|---|
| Authors: | Soares, Raquel Reis ; Liu, Juan ; Zhang, Tingting ; Lu, Can ; Zhong, Yun Ying |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 45.2024, 1, p. 83-104
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| Subject: | behavioral intentions | emotional attachment | live streamers' credibility | parasocial relationship | wishful identification | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2023.2298609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513540