How does customer orientation influence authentic emotional display?
Yu-Shan (Sandy) Huang and Tom J. Brown (Department of Marketing, Oklahoma State University, Stillwater, Oklahoma, USA)
Year of publication: |
2016
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Authors: | Huang, Yu-Shan ; Brown, Tom |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 3, p. 316-326
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Subject: | Customer orientation | Deep acting | Dysfunctional customer behavior severity | Emotional sensitivity | Perspective taking | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
Saved in:
Online Resource