How does customer recognition affect service provision?
Year of publication: |
2021
|
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Authors: | Li, Jiaoyang ; Zhang, Jianqiang |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 4, p. 900-914
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Subject: | Customer recognition | Customer-relationship management | Distribution channels | Game theory | Service provision | Vertriebsweg | Distribution channel | Spieltheorie | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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