How does market orientation contribute to service firm performance?: An examination of alternative mechanisms
| Year of publication: |
2002
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|---|---|
| Authors: | Matear, Sheelagh ; Osborne, Phil ; Garrett, Tony ; Gray, Brendan J. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 9, p. 1058-1075
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