How does materialistic attitude influence the impact of corporate brand on the customers' intention to donate to corporates' charity?
Year of publication: |
2017
|
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Authors: | Aluisius Hery Pratono ; Tjahjono, Godo |
Published in: |
Humanomics. - Bradford : Emerald Group Publ., ISSN 0828-8666, ZDB-ID 1208140-1. - Vol. 33.2017, 4, p. 484-498
|
Subject: | Corporate brand equity | Charity | Conscious corporate social responsibility | Corporate brand credibility | Intention to charity | Materialistic attitude | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Firmenimage | Corporate reputation | Wohltätigkeit | Markenführung | Brand management | Markenarchitektur | Brand architecture | Gemeinnützige Organisation | Charitable organization | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture |
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