How does ranking affect user choice in online search?
Year of publication: |
2014
|
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Authors: | Glick, Mark A. ; Richards, Greg ; Sapozhnikov, Margarita ; Seabright, Paul |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 45.2014, 2, p. 99-119
|
Subject: | Internet search | Page rank | Click-through rates | Scarce attention | Internet | Konsumentenverhalten | Consumer behaviour | Ranking-Verfahren | Ranking method | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour | Online-Recherche | Online search | Online-Handel | Online retailing |
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