How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
Praveen K. Kopalle, Aradhna Krishna, Uday Rajan, Yu Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Kopalle, Praveen K. ; Krishna, Aradhna ; Rajan, Uday ; Wang, Yu |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 947-966
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| Subject: | Cause marketing | Corporate social responsibility | Regulatory enforcement | Strategic behavior | Corporate Social Responsibility | Fundraising | Cause-Related Marketing | Cause-related marketing | Regulierung | Regulation | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399706