How does salespeople's personal interaction affect customers' word-of-mouth in retailing?
Year of publication: |
2023
|
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Authors: | Ma, Jiaqi ; Kim, Changju |
Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 16.2023, 6, p. 833-849
|
Subject: | Affective customer experience | Affinity | Ethnocentrism | Salespeople's personal interaction | Word-of-mouth (WOM) | Verkaufspersonal | Salespeople | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Persönlichkeitspsychologie | Personality psychology |
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