How does service climate influence hotel employees' brand citizenship behavior? : a social exchange and social identity perspective
Year of publication: |
2022
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Authors: | Hung Trong Hoang |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 1, p. 51-59
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Subject: | brand citizenship behavior | perceived brand image | power distance orientation | service climate | social exchange theory | social identity theory | Arbeitsverhalten | Work behaviour | Markenführung | Brand management | Hotellerie | Hotel industry | Markenimage | Brand image | Austauschtheorie | Social exchange theory | Sozialpsychologie | Social psychology | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Unternehmenskultur | Corporate culture |
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