How does social media impact consumers' sustainable purchase intention?
Year of publication: |
2023
|
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Authors: | Arora, Nilesh ; Rana, Meghna ; Prashar, Sanjeev |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 21.2023, 1, p. 143-168
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Subject: | environmental responsibility | social influence | social media | social media usage | sustainability | sustainable purchase | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Online-Marketing | Internet marketing | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Sustainability | Umweltbewusstsein | Environmental consciousness |
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