How does social orientation influence R&D-marketing collaboration?
Po-Chien Li; Yen-Chun Chen
| Year of publication: |
2012
|
|---|---|
| Authors: | Lie, Po-Chien ; Chen, Yen-chun |
| Published in: |
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore. - Singapore : Springer, ISSN 0217-4561, ZDB-ID 858501-5. - Vol. 29.2012, 1, p. 151-168
|
| Subject: | Verantwortung | Responsibility | Marketingkooperation | Marketing cooperation | Forschungskooperation | Research collaboration | Produktentwicklung | New product development | Arbeitsverhalten | Work behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009537252