How does the antecedents of product country image affect willingness to buy foreign products?
Year of publication: |
2017
|
---|---|
Authors: | Bushra, Aliya ; Zafar, Sohail |
Published in: |
Pakistan Journal of Commerce and Social Sciences (PJCSS). - Lahore : Johar Education Society, Pakistan (JESPK), ISSN 2309-8619. - Vol. 11.2017, 2, p. 524-541
|
Publisher: |
Lahore : Johar Education Society, Pakistan (JESPK) |
Subject: | product country image | materialism | value consciousness | consumer ethnocentrism | cosmopolitanism |
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