How does the variance of product ratings matter?
Year of publication: |
2012
|
---|---|
Authors: | Sun, Monic |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 4, p. 696-707
|
Subject: | Informationswert | Information value | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing |
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